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The partnership further strengthens the global sports strategy, connecting performance, care and people-first technology.

For Haier, Roland-Garros represents a unique platform where sporting excellence, innovation and lifestyle converge. The tournament offers the ideal stage to express the brand’s vision: advanced technology designed around people, premium experiences shaped by individual needs, and an approach to innovation that enhances the quality of everyday living.

It is a vision that naturally resonates with tennis, a sport defined by precision, elegance and the ability to perform at the highest level.

“Roland-Garros is much more than a tennis tournament for Haier. It is a global stage where excellence, passion and innovation come together in an authentic and meaningful way,” said Antony Peart, Director of Brand and Communications Europe at Haier Europe.

“Being Official Partner once again allows us to continue a journey built on shared values and to bring our idea of people-first connected technology closer to consumers, partners and tennis fans. From the court to everyday life, Haier aims to show how innovation, care and attention to detail can create more personal, more intuitive and more rewarding experiences.”

“We would like to thank Haier, the tournament’s Official Partner, for supporting us in this latest edition of Roland-Garros. Since it began in 2023, our partnership, driven by innovation, has grown increasingly meaningful year after year.

“This year, spectators at Porte d’Auteuil will be able to enjoy the many activities offered by Haier both within the stadium and at the Tribune Concorde, for an even more intense ‘Roland-Garros’ experience,” declared Gilles Moretton, President of the French Tennis Federation.

During Roland-Garros 2026, Haier will bring its presence to life through an integrated programme of experiences and activations across the tournament venue and the city of Paris.

On court, the brand will benefit from strong visibility through dedicated assets, while inside Roland-Garros it will showcase its latest cross-category innovations, offering a premium experience that reflects Haier’s attention to detail and distinctive lifestyle positioning.

At In the Jardin des Mousquetaires, the beating heart of Roland-Garros Stadium, Haier will involve the public through interactive activities designed to create a direct and memorable connection with the brand.

Beyond the stadium, the brand will continue to engage tennis fans in the heart of Paris, bringing the spirit of Roland-Garros into the city through dedicated experiences and content moments.

At Place de la Concorde, from the 3rd to the 7th June, FFT has created Tribune Concorde, an open-air fan zone where people can enjoy the matches in a relaxed, tennis-inspired atmosphere. Here, Haier stands out with its Motorhome, a cross-category setup featuring interactive activations that connect specific products to the world of tennis.

The partnership will also be supported by an integrated communication plan across print, digital, social media, influencer engagement and branded content, extending the energy of the tournament beyond the courts.

In this context, Haier further strengths the shared vision and confirms the central role of tennis within the brand’s global sports strategy. Built on common values of excellence, innovation and the ability to create meaningful experiences for fans, partners and consumers, the partnership reflects Haier’s long-term commitment to a sport that naturally embodies precision, performance and continuous improvement.

In 2026, this commitment will also come to life through Haier’s presence alongside some of the most prestigious tournaments on the international circuit, including the Australian Open, the Mutua Madrid Open, the Rolex Paris Masters and the Nitto ATP Finals, reinforcing its growing role in the global tennis landscape.